In the previous part of this two-part series, we discussed some of the
basic things you need to know about YouTube Video marketing. This is
indeed a great strategy, especially since billions of videos are being
watched every day. So if you do it right, you could channel a fraction
of that viewership onto your own blog, and hence increase your traffic
and subscribers. In this post, we will talk about somewhat more
technical aspects, and also who you need to do with your videos once
they are done.
YouTube Traffic Series
Part1: YouTube HOT Traffic Strategies To Increase Blog Subscribers
Part2: YouTube SEO and Marketing - Things To Do after creating Video
The Title
The title of your video, just like the title of your blog posts,
makes all the difference. It is the crown of your video. Remember that
YouTube is a search engine. So pretty much the same principles as blog
posts apply here. The titles should be keyword rich, so that it shows up
when users search for videos. Videos aren't readable, which means that
the essence of the video should be in the title itself. The title should
be captivating enough so that people might get interested.
A little tip might help here. When you make a video, you generally know
what will the most important keywords would be. For example, if it's a
video showing you how to install a plug in, then you know that the title
should contain the keywords "install", "plug in", "plug in-name", and
probably "how to". So keeping these in mind, run YouTube searches for
the most appropriate combinations. Similar videos would come up. You can
take title ideas from those videos and apply them to your own. That
way, your video might appear at the end of that other video on the basis
of similarity. Hence, you'll get more exposure.
Video Description
Video description is perhaps the most crucial part of your video.
Without a description, it's just another video, who knows copied from
some place or not? When there is no description with a video, here is
what I think; if the uploader is so lazy as to not include a
description, then this video is probably not worth watching, or perhaps
he has copied the video from someone else. Hence, the absence of a
description might drive away some people.
Video description also helps people better understand what's going on in
a video. And some of the audience might be more inclined towards
reading. For example, if there is a top 10 list of something, I'd
personally like to skip all the transitions and music to quickly scan
through the list. In such cases, it'd be much better if the list was
mentioned in the description, so I wouldn't have to watch the video at
all!
It is also important that you include a URL of your blog in the
description. It's preferable that you do so at the very beginning. That
way, when people see your video in their search results, they can see
your URL, and they won't have to open the link or expand their view to
look for your URL.
Video Tags
Tags are just like keywords or labels in a blog. You can use as many tag
as you want. But generally, keep them around 9 - 12 tags maximum.
Search for similar videos on YouTube, and see what tags they are using.
If you use the exact same tags, you might show up in their related
videos section.
You can also create your own tags. That way, you can interlink a series
of your own videos. This will show your own videos in the related videos
section of your other videos. That will help keep the user within your
own series of videos.
Once you are done with your video optimization, it's time to bring it to the world!
Put the video in a blog post
Some of you probably made a YouTube video to put it up on your blog. But
for others, it might be a good idea to consider this. Put your video to
good use. If you have a blog, then write a post relating to the video
title, and put the video there.
Having a video in a post gives you a bonus from Google. Google likes
content with images and videos. Besides, your visitors will know that if
you made efforts to make a video, then your content is probably worth
staying for.
Use social media
Social media, as always, is your friend. Videos and images travel much
faster on social media than text. So share your videos with your fans,
followers and friends on Facebook, Twitter, Google+ etc.
Choosing video thumbnails
Unfortunately, you can not choose a custom thumbnail for your video. You
can, however, choose from among three frames, i.e. the frames at 25% of
your video, 50% of your video, and 75% of your video. Choose the one
that looks the most professional. You can also place a certain frame
strategically at the 25, 50 and 75% positions so that you can set
whatever thumbnail you like!
An attractive thumbnail will attract lots of visitors. Thumbnails are
almost as important as the title itself. So don't waste the opportunity
simply by using a boring thumbnail.
Video Responses
You can submit your video as a response to another similar, and popular
video. Simply, go into the comment section, and attach a video. You can
either record a new video response, or use your existing YouTube video.
Video responses need to be moderated before they are accepted. So your
response might get rejected. But you can keep on trying with other
popular videos. Video responses can give you a great boost of views.
That concludes our mini series on YouTube video marketing. Hopefully,
you gained something from it. If you have any questions, feel free to
ask. Alternatively, you can look at some of our other posts on increasing blog subscribers through YouTube, and making videos popular on YouTube.
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