Everyone and their dog (yes, there are a few dogs out there with
their own blogs) have started up a blog these days, but many people just
aren’t taking the steps needed to optimize their blogs for both readers
and search engines. While blogs can be business related (another blog
about mesothelioma anyone?) they can also be personal where you talk
about the great ham sandwich you had for lunch today or the crappy
service you had at that trendy restaurant last night.
But whether your blog is business or personal, you should ensure that
you are optimizing your blog for both your readers (after all, you want
to keep those readers coming back) and the search engines.
Unfortunately, optimization is an important step that far too many blogs
seem to be skipping over, even those that have a broad appeal to
surfers and have the potential to be monetizable.
