Facebook Advertising Tips

If you’re tired of wasting money on Google AdWords, it might be time to look for other promotional tools like Facebook advertising. Even though Facebook is fairly new, it’s growing really fast. Advertisers have said that they are getting really good conversion rates from the ad that they run on Facebook and that is a good sign. This means that there are lots of profits available to those who want to reach out there and take them. Here are three things that you can do right now to ensure that your Facebook ads make you money.
For maximum results, you’ll perform best if you do testing of your Facebook campaigns – not much different from advertising at other platforms. Just to give you an idea about this, if you’ve never done it, you will want to select on particular ad component to test. If you wanted to you could change one word or one sentence in the ad body, and then test that one against the old ad. Facebook advertising differs from the regular PPC platforms like Google AdWords. There is always the possibility of only seeing an ad once somewhere else, or at least not every single time you search on similar keywords.

You will be targeted a certain segment of Facebook users, your market, and that means they’ll see your ad until you take it down. What happens with that is your ad will reach a saturation point because everyone has seen it. To counter this effect, you have to keep making new ads for the same ad campaign, and when it’s clear that performance is dropping; just substitute in a new ad. One thing you can do is trying posting new ads that don’t have major changes to them and see how they convert. We recommend changing it so it’s not recognizable as the old ad. Internet marketing and search engine optimization are not strictly due to chance, they are a technology.
Another excellent approach is by age groups, and you select them in the same manner. Research shows, and it only makes sense too, that age groups will interpret ads differently, and some things will appeal to each group in a different way. So let’s say one of your ads is targeted towards the age group of 20 – 25 and the other is targeted towards 26 – 30.
You can really improve your conversion rates if you can eliminate an entire demographic group by this kind of testing. This is how the professionals optimize their campaigns for incredible results.
We suppose money talks because Facebook approves those ads much more quickly that have a higher bid attached to them. Just get started and you will understand what we’re talking about. When your bid is high enough, Facebook approves ads a lot quicker. So make it real high and maybe it’ll get done even quicker, but then once it is approved you can lower the bid. That is something that a lot of people probably do because who wants to wait forever for approval.
The key to success with Facebook advertising is to learn more in addition to what you have just read. It’s critical that you do good market research, and you will need to know how to write good ad copy. Keep learning, expanding your knowledge, and then get involved and get working on it.